Stage 4: Linkedin and social media

By the end of this lesson, you will understand how to effectively use LinkedIn and other social media platforms to enhance your job search and professional networking.

• Optimising Your LinkedIn Profile : Profile photo and headline, Writing a compelling summary, Showcasing experience, skills, and endorsements

• Networking & Engagement Strategies: How to connect and follow professionals, Using LinkedIn messages effectively, Joining groups and engaging in discussions

• Job Search Features on LinkedIn: Job alerts and filters, applying with your profile, following companies and recruiters

• Using Other Platforms: Twitter/X for industry trends, Instagram & TikTok for showcasing work (especially creative roles), Facebook and cleaning up digital footprints

Outcome

By the end of this lesson, you will be able to create or improve your LinkedIn profile, understand how to build a professional personal brand online and use social media platforms to network effectively with employers and industry professionals. You will also learn how to search and apply for jobs using LinkedIn and understand how to manage your digital presence to support your career goals.